Notes from Class 2

Thanks to Shari for tackling the first week of notes.

Social Media and the Digital Disruption – Blogging 101


1. Setting up a blog
2. Buying a domain name
3. Using our blogs
4. Using

Important Website Information

1. Our site is

2. Always tag out your links with your name or you will not get class credit.

Due Next Week

1. The first reading blog on Naked Conversations
2. Two links
3. Read Chapters 10-13 in Naked Conversations
4. You DO NOT have to read Essential Blogging

A Quick Word from Garrett

There is work involved in the class and if you do it you’ll do fine. The workload will be manageable. Let Prof. Graff know if you’re not having fun. Each week a new member of the class will take notes. Email the notes to Prof. Graff and he will post it on the blog. Thursdays there will be a blog from Prof. Graff and notes recapping the class. Make sure that you have the corrected syllabus. If there is an email aside from Georgetown one let Prof. Graff know. Firefox is a really great browser and you really should be using it.

The Cluetrain Manifesto in a nutshell

Be yourself online. It seems simple enough but at the time of its conception it was seen as upending an entire industry.

Business, marketing, pr and advertising have thought about the market backwards. It’s about the people who are buying or using your product not about the company selling it. They felt that they didn’t need us but we needed them. In actuality it’s the reverse since it’s about the consumers and the products that they require. Companies must be willing to talk and share. Transparency is important between consumers and industry. Throughout the class this will be a running theme.

Jay Rosen NYU prof. and the founder of the press think blog. One of the biggest differences between mainstream media and “we the media” is the difference that web 2.0 comes out of the “gift economy” rather than the market economy (p 29 of We the Media). Content sharers think of what they do as a gift to the larger community. When people give them attention that is a gift that they are getting back from the community, (their thank you note). Since there is so much information out there if someone pays attention to what you have to say it’s a gift of attention. To keep someone coming back your site you must do what is necessary to keep the trust. In turn you expect the community to hold up their end of the bargain by not misrepresenting itself

The web is not for micromanaging.

It is a raw and crazy wide open playing field. If you try to micromanage you won’t have much luck. People want to feel like they’re talking to the guy in charge not the one that was handed the task of talking to the public or the press. It’s a huge shift in the former way of thinking.

Definition of Blog

These started out as web blogs. It started in the early 90s by Justin Hall who was attending Swarthmore at the time. He is considered the first blogger. A Blog is a casual journal or diary published on the web in reverse chronological order. There are lots of variations

Moblogging is blogging from a celli phone
Microblogging is short blogs no more than 160 characters (the limit of a cell phone text message)
Vlogging is video blogging
Technorati a search engine for blogs says it tracks 112 million blogs

Open diary was the first to incorporate reader commentary.

2001 and 2002 is when blogging really exploded. 2002 is when blogging first erupted onto media when Trent Lott made alleged racists comments involving Strom Thurman.

Daily Kos founded by Markos Moulitsas Zuniga has grown to be the largest blog on representing the left wing. Its daily readership is 664,000 per day roughly equal to the weekday circulation of the New York Post. Only (very roughly) 2000 blogs get more than 1000 visits a day. Very few blogs get meaningful traffic but the blogs at the top have a huge readership. Not the same amount as the evening news or American Idol numbers but still large numbers.

What you might see on a blog

You can use a permalink to reach a specific post on the blog. People can write mini blogs inside of the main blog. A blog roll gives other blogs that you recommend. The best blogs will begin to look like the best media sites and visa versa. The lines are blurring every day.

How to set up your blog

1. Go to
2. Hit the sign up now button
3. Create a user name and password
4. Go to create a blog
5, On the next page set your blog domain, which will appear at the top of your blog. You will not be able to change your blog domain name so get it right to first time. The other information can be changed. When you’re done setting up your blog you can start posting. Just go to your blog by typing in

1. Go to (Your domain name)
2. Click on site admin. on the lower right hand side of the page
3. Click on write a post
4. You can select a topic for your post by creating one on the right hand side of the page
5. You can create a link by double clicking on a word and pressing the link button, spell check and such. Just check out the buttons on the top. Underneath you’ll see that you can upload files.
6. If you go to dashboard and then posts you can change or delete your posts.
7. To get the correct time of day for your posts go to options and type in -5 for time.

Purchasing a domain name

1. Go to
2. Pick a domain name that isn’t in use
3. Do not put down your real email or you will get junk email. You can use Garrett’s fake email if you’d like. Use a fake address as well. Try to cycle through without paying extra money. They’ll be lots of options to toss your dollars away.

There are lots of places to purchase domain names. You can be sued in whatever country your domain is registered. So you might want to stick with the U.S. You can purchase your own name for safety. For safety you might also want to get .com, .net and .org of your domain name. Next week we’ll attach our blogs to our domains.

IP is internet protocol. Every computer has a different IP address and every website is portrayed by a series of numbers. The lettered blog doesn’t really exist it’s on a server somewhere and you forward the letters to a registered set of numbers. lets you share links with other people and categorize them by yourself. By using tags you can go back to these sites when you’d like to in the future.

To post

1. Go to
2. The user name is
3. The password is
4. Hit post and Add the url and describe it in notes make sure to add your name and key words to find it again. When you’re done hit the save button.

Explore posts in the same categories: Class Notes, Spring 2008

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