Be My Friend!

Good morning! I hope your heads have stopped spinning from Google last night—I know I threw a ton at you. We’ve just got so much to cover and so little time! I’ve put all of the links from last night (and will put all the links from future nights) at del.icio.us/mppr850class. Check out the links to your heart’s content.

This week’s topic is social networking and social media. Just as last week was entirely about Google, we’re going to spend most of this week looking at a a few of the major social networking and social media sites: MySpace, Facebook, LinkedIn, Digg, and del.icio.us. These are sites we’ve passed over earlier this semester briefly and now we’re going to dive into them.

I hope you enjoy Wikinomics, I think it puts together lots of the class themes and the world into which we’re moving.

For starters, dig through my files on Facebook, and make sure to read the following articles: Jeff Jarvis, Fast Company, Wharton, Mashable, CNN, and check out this tips and tools for Facebook. Does it seem like we’re coming closer to the “Google Grid”? Here’s some info on how companies are using social networking and who are the demographics. Compare who uses MySpace and Facebook? What’s different? Why? What does friendship mean online? Watch Scoble’s take on Kyte TV (you may have to install Flash) and then ask yourself: Is Robert Scoble media? What does the future for media look more like? Scoble or the Wall Street Journal?

We’ll play with Digg, Flickr and YouTube in class some, so if you’ve never used those sites, make sure to spend some time on them. Here’s some background on Digg. They are some of the leading examples of social media. Del.icio.us is a form of social media too, and here are some other examples. You asked in class for some more concrete examples, so take a look at this report on social media and public radio. And take a look at how to do effective online advocacy in social networks.

Your blogging question for the week: Do we need a Bill of Rights for the social web?

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Explore posts in the same categories: Class Notes, Spring 2008

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